Privacy policy
Introduction
At Fribol ApS (“Fribol®”, “we”, “us”, or “our”), we take the protection of your personal data seriously. This privacy policy explains how we collect, use, store, and share your information when you visit our website www.fribolshop.com and any associated pages (hereinafter collectively referred to as the “Website”).
This policy may not cover all processing activities. Additional terms (e.g. in connection with competitions or purchases) may apply in specific situations.
“Personal data” means any information that can directly or indirectly identify you as a person.
This policy has been prepared in accordance with the EU General Data Protection Regulation (GDPR). The relevant legal basis may vary depending on the specific context.
Data controller and contact
Fribol / HH Bolcher ApS is the data controller for the processing activities described in this privacy policy.
Contact details:
HH Bolcher ApS
Udklitvej 31
DK9690 Fjerritslev
Denmark
VAT no.: DK41445998
Email: info@fribol.dk
Phone: +45 2893 2972
You are welcome to contact us if you have any questions about how we process your personal data.
What personal data do we collect and why
We process personal data in the following situations:
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When you visit our Website
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When you contact us via form, email, or phone
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When you participate in competitions or campaigns
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When you shop in our webshop
When you visit the Website, we collect technical information automatically sent by your browser:
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IP address
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Browser and device type
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Operating system
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Language settings
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Date and time of visit
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Pages visited
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Referring address (how you found us)
We also use cookies. Read more in our cookie policy.
When you contact us, participate in competitions, or make purchases, we may collect:
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Name
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Address
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Email and phone number
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Payment information (for purchases)
Purpose and legal basis
We process your personal data for the following purposes:
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To provide our products and services (Art. 6(1)(b) GDPR)
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To respond to inquiries (Art. 6(1)(b) GDPR)
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To manage competitions and marketing activities (Art. 6(1)(a) and 6(1)(f) GDPR)
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To analyse and improve our Website (Art. 6(1)(f) GDPR)
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To comply with legal obligations (Art. 6(1)(c) GDPR)
If you have given consent (e.g. for newsletters), you may withdraw it at any time.
Marketing activities and competitions
We occasionally run campaigns, competitions, or giveaways on our Website and social media. To participate, you must provide personal data such as name, address, email, age, and similar information, as specified in the applicable participation terms.
The data is used to manage the campaign, select winners, and comply with legal requirements.
If we use external partners (e.g. agencies), we enter into data processing agreements to protect your data. Specific participation terms may apply and take precedence over this policy.
Customer inquiries
When you contact us via contact form, email, or phone, we use the information you provide (e.g. name, email, phone number, address) to respond to your inquiry, complaint, or comment. The information is only used to handle your case and is stored only as long as necessary or required by law. If relevant, we may share your information with distributors or logistics partners.
Disclosure of personal data
We only share your data when necessary and lawful:
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IT providers (hosting, email systems)
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Payment providers and webshop platforms (e.g. Wix)
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Shipping companies
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Marketing partners
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Public authorities if required by law
We ensure that our data processors comply with GDPR through data processing agreements.
Use of cookies
We use cookies and similar technologies to improve user experience, analyse traffic, and customise content.
We use, among others:
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Google Analytics
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Google Ads and/or Meta Ads
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YouTube for video content
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Meta (Facebook and Instagram)
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LinkedIn
You can manage your cookie settings via our banner or browser. Read more in our cookie policy.
Digital services and social media
We use various digital services on our Website and social media. We have agreements with providers to ensure compliance with data protection legislation.
Fribol® has official pages on Facebook, Instagram, YouTube, and LinkedIn. We have limited control over how these platforms process your data, but we work to ensure compliance. Read more in each platform’s own privacy policy.
We may also embed social media content and videos and use marketing cookies on the Website.
Google LLC
We use, among others, Google Tag Manager, Google Analytics, Google Ads, and YouTube. Google Analytics anonymises IP addresses by default. Cookies are used for analytics and targeted advertising. You can read more in Google’s own privacy policy.
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Google Tag Manager – used for efficient management of website tags and marketing scripts. The service itself does not collect personal data but may activate other tags that do.
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Google Analytics – used to analyse user behaviour and improve our website. It uses cookies and anonymises your IP address before storage. It records, among other things, page visits, user interactions, and general location (e.g. country/city).
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Google Ads – used to display targeted advertisements across Google’s advertising network. Cookies are used to measure ad performance and for remarketing (e.g. showing ads to users who previously visited our website). These cookies do not identify you personally.
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YouTube – used to embed videos on our website. When you play an embedded YouTube video, information such as your IP address may be transmitted to Google’s servers in the United States. If you are logged into your Google or YouTube account, your viewing activity may be linked to your profile. You can avoid this by logging out before playing videos.
For details on how Google processes data, you can visit Google’s privacy policy and privacy controls.
Wix
Our webshop is built on Wix. When making purchases, your information (e.g. name, contact details, and payment data) is processed by Wix.com, which complies with international data protection standards.
Meta
We use Facebook and Instagram for marketing and managing brand pages. We also use Meta Ads Manager. Cookies are used for targeting and campaign measurement. See Meta’s privacy policy for details.
We also have a company page on LinkedIn and may display content from LinkedIn on our Website. See LinkedIn’s policy for more information.
Information about your data
Children’s data
Our Website and services are not directed at children. We do not knowingly collect data from children under 13. Please contact us if you believe such data has been submitted to us by mistake.
Storage
We only store your data as long as necessary for the purpose or as required by law. Data is deleted once it is no longer relevant.
Data security
We use appropriate technical and organisational measures to protect your data against unauthorised access or loss. Our security measures are continuously updated.
External links
The Website may contain links to external sites. We are not responsible for their content or data processing practices. Please read their privacy policies.
Your rights
Under the GDPR and Danish law, you have the right to
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Access your data
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Rectification (correction of incorrect data)
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Erasure (“right to be forgotten”)
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Restriction of processing
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Data portability
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Object to processing based on legitimate interests or consent
You may withdraw consent at any time. This does not affect the lawfulness of previous processing.
Please note that exceptions may apply, for example if we are legally required to retain data or have overriding legitimate interests. If exercising your rights involves costs or affects a contract, we will inform you in advance.
You can exercise your rights by contacting us and verifying your identity if necessary:
HH Bolcher ApS
Udklitvej 31
DK-9690 Fjerritslev
Denmark
Email: info@fribol.dk
Phone: +45 2893 2972
You also have the right to complain to a supervisory authority:
Danish Data Protection Agency (Datatilsynet)
Carl Jacobsens Vej 35
DK-2500 Valby
www.datatilsynet.dk
List of European data protection authorities:
https://www.edpb.europa.eu/about-edpb/about-edpb/members_en
Changes to the privacy policy
We may update this privacy policy from time to time, for example due to legal changes or changes in our services. The latest version will always be available on our Website and applies from the time of publication. If the policy forms part of an agreement with you, we will notify you of any significant changes.
Latest update: 19. maj 2026
